Tools
Marketing Return Calculator
Return on ad spend recalculated on contribution, plus the break-even return your margin actually requires.
Your numbers
Food, packaging and channel commission on that revenue.
Results
- Contribution after ad spend
- 24,000
- Reported return on ad spend
- 4.00
- Contribution from that revenue
- 44,000
- Break-even return required
- 1.82
Results update as you type. Nothing you enter is sent to us.
To judge advertising on contribution rather than on revenue.
Platforms report return against revenue, while the business runs on contribution. A campaign can post a healthy ratio and still lose money once food cost, packaging and commission are subtracted.
Enter spend, the revenue attributed to it and the variable cost percentage, and the calculator returns the reported return, the return on contribution, and the break-even return your margin requires — the number that says whether to scale or stop.
How to read this
Attribution is an estimate, not a fact. Treat the attributed revenue as the platform’s claim and the contribution view as the sanity check on it.